Make your next trade show exhibit a success with proper planning and these tips to guide you.
Learn about Show Selection, Effective Giveaways, Pre Show Mailing, Booth Staffing, Show Services, Creating Presentations and Cutting Show Costs.
We are happy to assist and look forward to helping you determine what may work best for your next event.
A Motivated Staff Guarantees Fantastic Exhibition Results
Staffing your company's display at a show is hard work and staying motivated can often be a real challenge.
1. Select people who want to be there
The key ingredient for anyone to be motivated to work a show is simple: they need to want to be there. All too often employees are told by management to "just show up" to work a particular show. However, given a choice, they would often prefer not to.
2. Leave negative attitudes behind
Sales people frequently feel that working a display stand interferes with their normal selling routine. When employees have a negative attitude about being at a show, their body language lets everyone around know they feel "this is a futile and unimportant exercise."
3. Realize everyone is an ambassador
Remember that everyone representing your company is an ambassador. By being helpful, courteous and having a professional demeanor, they can strengthen the company's image and gain new customers. Choose your team carefully based on its excellent knowledge of the company's products and services and the many customers and prospects whom you expect to visit the Trade Show Display.
4. Encourage personal goals
Each staff member should have at least one personal goal they want to achieve. This increases accountability, changes unproductive habits, increases productivity and also builds motivation. At pre-show meetings staff should be encouraged to share their goals with other staff members. Encourage contests for quality leads collected. At post-show or debriefing meetings they should report on their achievements.
5. Get top management support
When top management are supportive of the company's trade show activities and demonstrate their feelings by attending the show, helping in the stand, taking part in training sessions and pre-and post-show activities, their enthusiasm is contagious.
6. Keep the team informed
A critical element of motivational success is letting the team know what is expected of them at the show and then providing any training necessary for them to do their job effectively. Successful people aren't born, they're trained.
7. Create a positive, fun and reinforcing environment
It is management's responsibility to create a positive, fun and reinforcing environment and to realize that it takes more than an incentive to succeed. Rewards and personal recognition provide an effective way of encouraging higher levels of performance.
8. Know your staff
Managers need to know their individual staff members and what motivates them. Studies show that more people are motivated by personal recognition than by money. The power of recognition and appreciation can create a more positive, productive and enjoyable environment while working a show.
9. Team spirit
Everyone should be working together as a team, helping each other out whenever and wherever necessary. If there is a large number of staffers, split them up into teams with technical people working alongside sales people. As a team they need to have time prior to the show to get acquainted, develop a level of trust and get to know and understand each other's strengths.
10. Review performance
Each day, conduct debriefing sessions to review performance. Team members should be encouraged to give and receive feedback from colleagues to look for ways to improve performance each day. Managers need to remember that individual achievements are worth group recognition.
“Dear Creo Team, Thank you for all your work in the Health Promotion stand and desk. We really love it.”
“Thanks to all at Creo for a job well done and making it simple. Loved the display stand…..it looked great”
Douglas Wallace Consultants
“Thanks for all your help with the stand. It looked fab and really made a major impact this year.”
"A big thank you to Creo for the fantastic stand we received. We are more than delighted with the end result!. It was produced and delivered in super quick time!"
University Of Limerick
"We recently had the pleasure of working with the Creo team on a display banner for an international conference. We were thankful to have chosen Creo as the sales, designers and printers were great to work with and could not have been more helpful. A really professional, pleasant and talented team, definitely recommended by us here at Qpercom.
We appreciate your help and look forward to our next project!"
"CREO are our go to supplier for all our exhibition materials. The CREO team is very easy to work with. They are efficient, responsive and turn things around very quickly for us. They have been especially accommodating when we have had tight deadlines. The quality of the products are excellent. We have worked with them for over 3 years and will continue to do so – they have never let us down."
"We bought our Nomadic Display C33 stand from Creo in 2012. It’s still going strong and looks fantastic. The Creo team are a pleasure to work with, they designed and produced our stand very quickly and to a very high quality. They are also competitively priced which is important to us as a publically funded organisation. We would definitely buy from them again in the future."
National Healthlink Project
"Creo design and produce our exhibition stands for National and International trade shows. The quality and precision of their work has continually been to a very high and professional standard. Creo help to make each show a resounding success."
"We went to Creo with a sketchy outline, to say the least, of what we had in mind for 'Kilbaha Gallery & Crafts Studio'. To say that they surpassed our expectations would be an understatement".
"We have had the pleasure of working with Creo for many years and been extremely satisfied with the quality of Exhibition/Display equipment and the level of customer service provided on a consistent basis. We would highly recommend Creo for Design and production of wide format printing and display stands."
Marketing Executive, UK & Ireland
"For our latest conference, we wanted to do something quite creative and designed the stand to look like a traditional Irish pub. Creo were very enthusiastic about the project and produced a really effective stand that was very much admired at the event. I wouldn't hesitate to recommend them."
PR & Communications Manager
“We have had the pleasure of working with Creo for the first time recently. To say their customer service and commitment to the job on hand was top class would be an understatement. We would look forward to working with Creo into the future and will be recommending their services to others.”
Regional Sales & Service Manager
“We have been extremely satisfied by all the work carried out by Creo. The staff are knowledgeable, responsive and thorough and I would have no hesitation in recommending the company to others”
“We have been using Creo for the last few years, most recently for our presence at Terminal 2 in Dublin Airport. Nothing is ever a problem for Creo and the team and they have never let us down - even when the deadlines have been quite tight. I would definitely describe us as happy clients”
“We have worked with Creo to design and produce display stands for conferences and exhibitions. We were very pleased with the quality of the product and the professionalism of the Creo team, who ensured a fast turn around to meet our tight deadline. We would be happy to recommend Creo for exhibition stand design and production”
Director of Business Development and Scientific Affairs
“Creo has produced a superb set of exhibition materials for Prestige Foods. Not only the quality of the materials is excellent, their eye for detail, support and flexibility is also outstanding! All in all a good investment! I definitely will work with CREO in the future and I happily recommend their products and services.”
Business Development & Marketing Manager, Prestige Foods Ltd
"For 5 years Creo have supplied display materials for our exhibitions and trade shows around the world. They deliver creative and efficient designs along with a very high standard printed finish. Their staff are efficient and always eager to help, even for those last minute jobs that would otherwise be impossible. Creo are a supply partner that we have come to rely on.”
International Channel Marketing Manager, ZAGG
"We received the Nomadic stand this morning and it looks excellent! We wish to thank Creo once again for all their advice and support prior to production, we couldn’t have done it without their expertise".
Donegal Tourism Team