Make your next trade show exhibit a success with proper planning and these tips to guide you.
Learn about Show Selection, Effective Giveaways, Pre Show Mailing, Booth Staffing, Show Services, Creating Presentations and Cutting Show Costs.
We are happy to assist and look forward to helping you determine what may work best for your next event.
International Exhibitors: Know Your Audience
1. Know different forms of business etiquette
Know your audience and how to greet and address them. Formality is the norm for most cultures, using titles rather than first names. Shaking hands is customary for most Europeans. Asians usually avoid body contact. Japanese welcome guests with a bow, Chinese nod, bow or clap.
2. Treat business cards with respectThe business card is like a passport showing status and identity. Give the same respect to a person's card as you would the person. Study cards you are given. Never write notes on them, fold or even shove them in your pocket. Consider printing cards on the reverse in the local language using a professional translation service.
3. Understand the significance of colours and numbers
black, white, yellow and purple are often associated with funerals in Japan (purple in Brazil and yellow in Mexico). Red and yellow are considered lucky in China. In many Asian countries "four" denotes death and should be avoided, including products packaged in fours. "Seven" and "eight" are lucky numbers.
4. Make necessary modifications
Assess the suitability of your product and service in foreign markets and decide if modifications are necessary like size, design, electrical and other standards, colour or special packaging requirements. Make the necessary modifications to product literature, warranties, training materials, promotional and advertising media.
5. Using a native for translations
When translating copy or business communication always use a native speaker with technical knowledge of your products and industry.
6. Be familiar with transportation
It is best to hire a custom house broker or freight forwarder to handle moving your products overseas. They are extremely knowledgeable about import duties, documentation, credit transactions, crating services, insurance and bonding.
7. Be prepared for foreign visitors
English is the language of international business, but decide whether you need to have an interpreter available.
8. Understand the decision making process
In North America, decisions move at a rapid pace with quick answers and quick solutions. Executives are often frustrated with a lengthy decision-making process.
In Asian countries, decision making starts from the lower levels in the organization and works its way up the ladder. Decisions are usually made collectively and the process is often slow and thorough.
In Europe, top-level management attends shows expecting to place orders. They want to deal with their counterparts in your company. They expect to discuss technical details and will often want to close major deals at the trade show.
9. Build relationships
Take time to build relationships through personal contact. It may take several appearances at trade shows before your company is taken seriously.
10. Travel smart
Make duplicates of all vital paperwork. Have names, addresses and phone numbers of important contacts, including your hotel in case you get lost. Know who can service your display overseas. Pack voltage converters.
“Dear Creo Team, Thank you for all your work in the Health Promotion stand and desk. We really love it.”
“Thanks to all at Creo for a job well done and making it simple. Loved the display stand…..it looked great”
Douglas Wallace Consultants
“Thanks for all your help with the stand. It looked fab and really made a major impact this year.”
"A big thank you to Creo for the fantastic stand we received. We are more than delighted with the end result!. It was produced and delivered in super quick time!"
University Of Limerick
"We recently had the pleasure of working with the Creo team on a display banner for an international conference. We were thankful to have chosen Creo as the sales, designers and printers were great to work with and could not have been more helpful. A really professional, pleasant and talented team, definitely recommended by us here at Qpercom.
We appreciate your help and look forward to our next project!"
"CREO are our go to supplier for all our exhibition materials. The CREO team is very easy to work with. They are efficient, responsive and turn things around very quickly for us. They have been especially accommodating when we have had tight deadlines. The quality of the products are excellent. We have worked with them for over 3 years and will continue to do so – they have never let us down."
"We bought our Nomadic Display C33 stand from Creo in 2012. It’s still going strong and looks fantastic. The Creo team are a pleasure to work with, they designed and produced our stand very quickly and to a very high quality. They are also competitively priced which is important to us as a publically funded organisation. We would definitely buy from them again in the future."
National Healthlink Project
"Creo design and produce our exhibition stands for National and International trade shows. The quality and precision of their work has continually been to a very high and professional standard. Creo help to make each show a resounding success."
"We went to Creo with a sketchy outline, to say the least, of what we had in mind for 'Kilbaha Gallery & Crafts Studio'. To say that they surpassed our expectations would be an understatement".
"We have had the pleasure of working with Creo for many years and been extremely satisfied with the quality of Exhibition/Display equipment and the level of customer service provided on a consistent basis. We would highly recommend Creo for Design and production of wide format printing and display stands."
Marketing Executive, UK & Ireland
"For our latest conference, we wanted to do something quite creative and designed the stand to look like a traditional Irish pub. Creo were very enthusiastic about the project and produced a really effective stand that was very much admired at the event. I wouldn't hesitate to recommend them."
PR & Communications Manager
“We have had the pleasure of working with Creo for the first time recently. To say their customer service and commitment to the job on hand was top class would be an understatement. We would look forward to working with Creo into the future and will be recommending their services to others.”
Regional Sales & Service Manager
“We have been extremely satisfied by all the work carried out by Creo. The staff are knowledgeable, responsive and thorough and I would have no hesitation in recommending the company to others”
“We have been using Creo for the last few years, most recently for our presence at Terminal 2 in Dublin Airport. Nothing is ever a problem for Creo and the team and they have never let us down - even when the deadlines have been quite tight. I would definitely describe us as happy clients”
“We have worked with Creo to design and produce display stands for conferences and exhibitions. We were very pleased with the quality of the product and the professionalism of the Creo team, who ensured a fast turn around to meet our tight deadline. We would be happy to recommend Creo for exhibition stand design and production”
Director of Business Development and Scientific Affairs
“Creo has produced a superb set of exhibition materials for Prestige Foods. Not only the quality of the materials is excellent, their eye for detail, support and flexibility is also outstanding! All in all a good investment! I definitely will work with CREO in the future and I happily recommend their products and services.”
Business Development & Marketing Manager, Prestige Foods Ltd
"For 5 years Creo have supplied display materials for our exhibitions and trade shows around the world. They deliver creative and efficient designs along with a very high standard printed finish. Their staff are efficient and always eager to help, even for those last minute jobs that would otherwise be impossible. Creo are a supply partner that we have come to rely on.”
International Channel Marketing Manager, ZAGG
"We received the Nomadic stand this morning and it looks excellent! We wish to thank Creo once again for all their advice and support prior to production, we couldn’t have done it without their expertise".
Donegal Tourism Team