Make your next trade show exhibit a success with proper planning and these tips to guide you.
Learn about Show Selection, Effective Giveaways, Pre Show Mailing, Booth Staffing, Show Services, Creating Presentations and Cutting Show Costs.
We are happy to assist and look forward to helping you determine what may work best for your next event.
Use Giveaways Effectively and Leave a Lasting Impression
Gift giving builds goodwill, can be an incentive, communicates a message and creates awareness. When thinking about giveaways for your next trade show, consider the following ten questions.
1. What do you want to achieve by giving away a premium item?
Giveaway items should be designed to communicate, motivate, promote or increase recognition and memorability. The premium and the message should make an impact.
2. How will you select your premium item?
With so many items available, your challenge is to find one which will best suit your purpose and meet your objective. Do you want it to enhance a theme, convey a specific message or educate your target audience? Remember that your company's image is reflected in the choice you make.
3. Whom do you want to receive your premium?
Having a clear objective for your premium item will also help determine who should receive it. Consider having different gifts for different types of visitors - quality gifts for key customers and prospects and a lesser valued item for general customers.
4. How does your marketing giveaway tie into your marketing theme?
Look for an item that naturally complements your marketing message. Have the message clearly imprinted on the item along with your company name, logo and phone number. Remembering who the gift was from, long after the fact, is key.
5. What is your budget?
Premium items vary considerably in price. Quality, quantity and special orders affect pricing. Consider using the same item for several different shows to save on quantity discounts.
6. What must visitors do to qualify for a gift item?
You can use your premium effectively in several ways. For example, as a reward for visitors participating in demonstration, presentation or contest, as a token of appreciation when visitors give you qualifying information about their specific needs, as a thank you for stopping at the display. Avoid leaving items out for anyone to take as this diminishes value and has little or no memorability factor.
7. Will your giveaways directly help your future sales?
Hand out a discount coupon or a gift certificate that requires future contact with your company for redemption. Consider premiums that will help generate frequent visits to customers and prospects, such as calling you for free refills. Make your premium work for you and it will be money well invested.
8. How does your premium item complement your exhibiting goals?
Premiums can be used to pre-qualify your prospects. One company uses playing cards. Prior to the show, they send "kings" to key customers, "queens" to suppliers and "jacks" to new or hot prospects. They request that the cards are brought to the display in exchange for a special gift. When the prospect visits the trade show display and cards are presented, the display staff already know certain visitor information. They then act on previous knowledge and use their time more productively.
9. How to inform your target audience about your giveaway items?
Novel or useful giveaways can actively draw prospects to your display. Send a "tickler" invitation with details of the giveaway or create a two-piece premium, sending one part out to key prospects prior to the show telling them to collect the other half at your display.
10. How will you measure the effectiveness of your premium?
Establish a tracking mechanism to measure the success of your giveaway. Code redemption items so you know they resulted from the show. Post-show follow-up could include a question about the premium, such as "did visitors remember receiving it and how useful was it"? After the show, critique the giveaway with your team. Did it draw specific prospects to the display? Was it eye-catching enough to persuade passers-by to stop? Did your customers find it useful? Did it project the right corporate image?
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Douglas Wallace Consultants
“Thanks for all your help with the stand. It looked fab and really made a major impact this year.”
"A big thank you to Creo for the fantastic stand we received. We are more than delighted with the end result!. It was produced and delivered in super quick time!"
University Of Limerick
"We recently had the pleasure of working with the Creo team on a display banner for an international conference. We were thankful to have chosen Creo as the sales, designers and printers were great to work with and could not have been more helpful. A really professional, pleasant and talented team, definitely recommended by us here at Qpercom.
We appreciate your help and look forward to our next project!"
"CREO are our go to supplier for all our exhibition materials. The CREO team is very easy to work with. They are efficient, responsive and turn things around very quickly for us. They have been especially accommodating when we have had tight deadlines. The quality of the products are excellent. We have worked with them for over 3 years and will continue to do so – they have never let us down."
"We bought our Nomadic Display C33 stand from Creo in 2012. It’s still going strong and looks fantastic. The Creo team are a pleasure to work with, they designed and produced our stand very quickly and to a very high quality. They are also competitively priced which is important to us as a publically funded organisation. We would definitely buy from them again in the future."
National Healthlink Project
"Creo design and produce our exhibition stands for National and International trade shows. The quality and precision of their work has continually been to a very high and professional standard. Creo help to make each show a resounding success."
"We went to Creo with a sketchy outline, to say the least, of what we had in mind for 'Kilbaha Gallery & Crafts Studio'. To say that they surpassed our expectations would be an understatement".
"We have had the pleasure of working with Creo for many years and been extremely satisfied with the quality of Exhibition/Display equipment and the level of customer service provided on a consistent basis. We would highly recommend Creo for Design and production of wide format printing and display stands."
Marketing Executive, UK & Ireland
"For our latest conference, we wanted to do something quite creative and designed the stand to look like a traditional Irish pub. Creo were very enthusiastic about the project and produced a really effective stand that was very much admired at the event. I wouldn't hesitate to recommend them."
PR & Communications Manager
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Regional Sales & Service Manager
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“We have worked with Creo to design and produce display stands for conferences and exhibitions. We were very pleased with the quality of the product and the professionalism of the Creo team, who ensured a fast turn around to meet our tight deadline. We would be happy to recommend Creo for exhibition stand design and production”
Director of Business Development and Scientific Affairs
“Creo has produced a superb set of exhibition materials for Prestige Foods. Not only the quality of the materials is excellent, their eye for detail, support and flexibility is also outstanding! All in all a good investment! I definitely will work with CREO in the future and I happily recommend their products and services.”
Business Development & Marketing Manager, Prestige Foods Ltd
"For 5 years Creo have supplied display materials for our exhibitions and trade shows around the world. They deliver creative and efficient designs along with a very high standard printed finish. Their staff are efficient and always eager to help, even for those last minute jobs that would otherwise be impossible. Creo are a supply partner that we have come to rely on.”
International Channel Marketing Manager, ZAGG
"We received the Nomadic stand this morning and it looks excellent! We wish to thank Creo once again for all their advice and support prior to production, we couldn’t have done it without their expertise".
Donegal Tourism Team