Make your next trade show exhibit a success with proper planning and these tips to guide you.
Learn about Show Selection, Effective Giveaways, Pre Show Mailing, Booth Staffing, Show Services, Creating Presentations and Cutting Show Costs.
We are happy to assist and look forward to helping you determine what may work best for your next event.
Questions That Qualify Prospects
Questions are a formidable business tool. They are the keys to unlocking many doors in any sales situation. Asking open ended questions that engage a prospect and reveal needs is a powerful way to gather buying information. Let prospects know you are interested in helping them solve their problems.
Find out immediately who you are talking to and where they are from. You don't want to spend unnecessary time with visitors you cannot help.
1. "What are your main objectives for attending this show and what specific products or services are you looking for?"
2. "Tell me about the project you're presently working on."
3. "What are some of the major challenges you're experiencing?"
Move on to more probing, business-specific questions to create the fuel for your ultimate sale.
4. "What do you like most about the product or service you are presently using and what would you like to change?"
5. "What are your top three criteria for buying?"
6. "Are you part of the buying team and, if so, what specific information are you looking for?"
During your demonstration, keep the prospect involved and interested.
7. "What do you think of this product's performance and how does it compare with what you are currently using?"
8. "What specific concerns do you have regarding our products, services, and doing business with us?"
Using well prepared closing questions can help produce appropriate follow-up action.
9. "How does your company decide which vendors to work with?"
10. "What else would be important for you to know and what would you like to see as the next step?"
“Dear Creo Team, Thank you for all your work in the Health Promotion stand and desk. We really love it.”
“Thanks to all at Creo for a job well done and making it simple. Loved the display stand…..it looked great”
Douglas Wallace Consultants
“Thanks for all your help with the stand. It looked fab and really made a major impact this year.”
"A big thank you to Creo for the fantastic stand we received. We are more than delighted with the end result!. It was produced and delivered in super quick time!"
University Of Limerick
"We recently had the pleasure of working with the Creo team on a display banner for an international conference. We were thankful to have chosen Creo as the sales, designers and printers were great to work with and could not have been more helpful. A really professional, pleasant and talented team, definitely recommended by us here at Qpercom.
We appreciate your help and look forward to our next project!"
"CREO are our go to supplier for all our exhibition materials. The CREO team is very easy to work with. They are efficient, responsive and turn things around very quickly for us. They have been especially accommodating when we have had tight deadlines. The quality of the products are excellent. We have worked with them for over 3 years and will continue to do so – they have never let us down."
"We bought our Nomadic Display C33 stand from Creo in 2012. It’s still going strong and looks fantastic. The Creo team are a pleasure to work with, they designed and produced our stand very quickly and to a very high quality. They are also competitively priced which is important to us as a publically funded organisation. We would definitely buy from them again in the future."
National Healthlink Project
"Creo design and produce our exhibition stands for National and International trade shows. The quality and precision of their work has continually been to a very high and professional standard. Creo help to make each show a resounding success."
"We went to Creo with a sketchy outline, to say the least, of what we had in mind for 'Kilbaha Gallery & Crafts Studio'. To say that they surpassed our expectations would be an understatement".
"We have had the pleasure of working with Creo for many years and been extremely satisfied with the quality of Exhibition/Display equipment and the level of customer service provided on a consistent basis. We would highly recommend Creo for Design and production of wide format printing and display stands."
Marketing Executive, UK & Ireland
"For our latest conference, we wanted to do something quite creative and designed the stand to look like a traditional Irish pub. Creo were very enthusiastic about the project and produced a really effective stand that was very much admired at the event. I wouldn't hesitate to recommend them."
PR & Communications Manager
“We have had the pleasure of working with Creo for the first time recently. To say their customer service and commitment to the job on hand was top class would be an understatement. We would look forward to working with Creo into the future and will be recommending their services to others.”
Regional Sales & Service Manager
“We have been extremely satisfied by all the work carried out by Creo. The staff are knowledgeable, responsive and thorough and I would have no hesitation in recommending the company to others”
“We have been using Creo for the last few years, most recently for our presence at Terminal 2 in Dublin Airport. Nothing is ever a problem for Creo and the team and they have never let us down - even when the deadlines have been quite tight. I would definitely describe us as happy clients”
“We have worked with Creo to design and produce display stands for conferences and exhibitions. We were very pleased with the quality of the product and the professionalism of the Creo team, who ensured a fast turn around to meet our tight deadline. We would be happy to recommend Creo for exhibition stand design and production”
Director of Business Development and Scientific Affairs
“Creo has produced a superb set of exhibition materials for Prestige Foods. Not only the quality of the materials is excellent, their eye for detail, support and flexibility is also outstanding! All in all a good investment! I definitely will work with CREO in the future and I happily recommend their products and services.”
Business Development & Marketing Manager, Prestige Foods Ltd
"For 5 years Creo have supplied display materials for our exhibitions and trade shows around the world. They deliver creative and efficient designs along with a very high standard printed finish. Their staff are efficient and always eager to help, even for those last minute jobs that would otherwise be impossible. Creo are a supply partner that we have come to rely on.”
International Channel Marketing Manager, ZAGG
"We received the Nomadic stand this morning and it looks excellent! We wish to thank Creo once again for all their advice and support prior to production, we couldn’t have done it without their expertise".
Donegal Tourism Team