Make your next trade show exhibit a success with proper planning and these tips to guide you.
Learn about Show Selection, Effective Giveaways, Pre Show Mailing, Booth Staffing, Show Services, Creating Presentations and Cutting Show Costs.
We are happy to assist and look forward to helping you determine what may work best for your next event.
How to Get The Most Out Of Show Services
Dealing with show services is probably one of the least attractive aspects of exhibiting, yet it's a real necessity.
1. Read the exhibitor service manual
The exhibitor service manual is the official guide to everything the exhibitor needs to know about the show: all the relevant information, rules and regulations, service forms, registration, show promotions, contractor and shipping information. Remember to observe all deadlines.
2. Know what services you need
Know which products you are planning to demonstrate and display, and what utilities are required (and how much), make decisions on carpeting, furniture, colour schemes, cleaning and security services. Services ordered on the show floor could result in 50% additional costs.
3. Understand the floor plan
Carefully evaluate your display layout on the floor plan in relation to traffic flow and how your trade show display will be effected. Understand every marking, however small and insignificant, as it indicates ceiling heights, pillar locations, etc.
4. Identify utility sources
Always order more utilities than you think you'll need so your products perform at their optimum level. Call the electrical department to find out how much power to order and where the utility ports are located in relation to your space. Display your products where they are least affected by unsightly wires or pipes.
5. Understand drayage
Drayage involves delivering your display materials to the assigned space, removing empty crates, returning the crates at the end of the show and delivering the re-crated materials to the carrier loading dock. To save money, ,consolidate all shipments and ship one time.
6. Have enough carpeting
Make sure all your utilities are installed before laying the carpet to avoid the frustration of having to cut the carpet for electrical outlets. Order enough carpet to cover the bare concrete strip between the display and the aisle.
7. Allow extra time for customs
If your company is shipping products to overseas locations, allow extra time for various customs clearance procedures. Items will need the correct documentation and will often need to be physically inspected. Always use a custom house broker or freight forwarder to coordinate all arrangements and keep you informed.
8. Get to know the show services representatives
The show services representatives can be your best friends. They often have the answers to many of your questions or problems. Remember, their job is to help you.
9. Work with union labour (where applicable)
Every city/country is different regarding union rules. Read the service manual carefully to familiarize yourself with what is and is not permissible. Any questions should be directed to show management or the service contractor. Consider hiring your exhibiting display house to provide set-up supervision.
10. Carry all relevant paperwork
Remember to bring copies of all relevant paperwork, especially plans, service orders, tracking numbers for all shipments, as well as important contact names, phone and fax numbers (when the original arrangements were made by another staff member).
“Dear Creo Team, Thank you for all your work in the Health Promotion stand and desk. We really love it.”
“Thanks to all at Creo for a job well done and making it simple. Loved the display stand…..it looked great”
Douglas Wallace Consultants
“Thanks for all your help with the stand. It looked fab and really made a major impact this year.”
"A big thank you to Creo for the fantastic stand we received. We are more than delighted with the end result!. It was produced and delivered in super quick time!"
University Of Limerick
"We recently had the pleasure of working with the Creo team on a display banner for an international conference. We were thankful to have chosen Creo as the sales, designers and printers were great to work with and could not have been more helpful. A really professional, pleasant and talented team, definitely recommended by us here at Qpercom.
We appreciate your help and look forward to our next project!"
"CREO are our go to supplier for all our exhibition materials. The CREO team is very easy to work with. They are efficient, responsive and turn things around very quickly for us. They have been especially accommodating when we have had tight deadlines. The quality of the products are excellent. We have worked with them for over 3 years and will continue to do so – they have never let us down."
"We bought our Nomadic Display C33 stand from Creo in 2012. It’s still going strong and looks fantastic. The Creo team are a pleasure to work with, they designed and produced our stand very quickly and to a very high quality. They are also competitively priced which is important to us as a publically funded organisation. We would definitely buy from them again in the future."
National Healthlink Project
"Creo design and produce our exhibition stands for National and International trade shows. The quality and precision of their work has continually been to a very high and professional standard. Creo help to make each show a resounding success."
"We went to Creo with a sketchy outline, to say the least, of what we had in mind for 'Kilbaha Gallery & Crafts Studio'. To say that they surpassed our expectations would be an understatement".
"We have had the pleasure of working with Creo for many years and been extremely satisfied with the quality of Exhibition/Display equipment and the level of customer service provided on a consistent basis. We would highly recommend Creo for Design and production of wide format printing and display stands."
Marketing Executive, UK & Ireland
"For our latest conference, we wanted to do something quite creative and designed the stand to look like a traditional Irish pub. Creo were very enthusiastic about the project and produced a really effective stand that was very much admired at the event. I wouldn't hesitate to recommend them."
PR & Communications Manager
“We have had the pleasure of working with Creo for the first time recently. To say their customer service and commitment to the job on hand was top class would be an understatement. We would look forward to working with Creo into the future and will be recommending their services to others.”
Regional Sales & Service Manager
“We have been extremely satisfied by all the work carried out by Creo. The staff are knowledgeable, responsive and thorough and I would have no hesitation in recommending the company to others”
“We have been using Creo for the last few years, most recently for our presence at Terminal 2 in Dublin Airport. Nothing is ever a problem for Creo and the team and they have never let us down - even when the deadlines have been quite tight. I would definitely describe us as happy clients”
“We have worked with Creo to design and produce display stands for conferences and exhibitions. We were very pleased with the quality of the product and the professionalism of the Creo team, who ensured a fast turn around to meet our tight deadline. We would be happy to recommend Creo for exhibition stand design and production”
Director of Business Development and Scientific Affairs
“Creo has produced a superb set of exhibition materials for Prestige Foods. Not only the quality of the materials is excellent, their eye for detail, support and flexibility is also outstanding! All in all a good investment! I definitely will work with CREO in the future and I happily recommend their products and services.”
Business Development & Marketing Manager, Prestige Foods Ltd
"For 5 years Creo have supplied display materials for our exhibitions and trade shows around the world. They deliver creative and efficient designs along with a very high standard printed finish. Their staff are efficient and always eager to help, even for those last minute jobs that would otherwise be impossible. Creo are a supply partner that we have come to rely on.”
International Channel Marketing Manager, ZAGG
"We received the Nomadic stand this morning and it looks excellent! We wish to thank Creo once again for all their advice and support prior to production, we couldn’t have done it without their expertise".
Donegal Tourism Team